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  1. Apple Products Affected By China Tariffs
  2. Apple Apps Online
  3. Apple Products App Download
  4. Apple App Store Search Apps

Online marketplaces like the App Store and Etsy allow businesses to flourish by giving them access to a huge, global audience. But these marketplaces are big businesses themselves, and in order to earn a profit, they take a cut of revenue from many of the other companies that use their space. It leads to a constant tension: apps like Tinder and Candy Crush wouldn't be nearly the phenomena they are today without the App Store, but they have to constantly pay Apple for that privilege.

Apple

Apps are just one example of how digitizing small businesses has shifted the world we live and work in. There are membership platforms, like Patreon, that allow creatives to charge monthly payments in exchange for new videos, comics, essays, and more. Platforms like Twitch and YouTube allow creators to monetize their time through advertising revenue. And marketplaces like Etsy and Amazon allow people to sell an assortment of products directly to customers around the world.

The cut each platform takes varies significantly: Apple notoriously takes 30 percent of every digital in-app purchase; Twitch takes a 50 percent cut of subscription fees and a cut of advertising; eBay asks people to buy space and then pay a fee.Knowing just how much each platform takes is crucial to figuring out what's best for your business, or for understanding how the businesses you're shopping from make money. Here are the various fees each platform takes, divided into four categories: app stores, memberships, subscription services, and marketplaces.

App stores are where an enormous number of businesses operate. Whether you're selling a line of jewelry on Etsy, creating a niche dating site, or spending oodles of money in Candy Crush to get the best in-game items, you're reaching people who shop on their phones. Approximately 80 percent of Americans shop online, according to PixelUnion, and more than half of those shoppers use a mobile device like a phone or tablet.

About to go online, I happened to glance at my iPad and saw the BOSE app and thought what the heck, who knows what might be found - like maybe an address for contacting product support. Well, there in the app I found pretty much everything I needed and more, from ear buds to speakers, new and refurbs, AND the parts I needed for my headphones as.

Apple App Store: http://ytdita.xtgem.com/Blog/__xtblog_entry/19180384-ycal-1-6-equals#xt_blog. 30 percent standard commission on in-app purchases of digital goods; sales of physical products are exempt. Subscription commission falls to 15 percent after one year.

  • Apple Design Resources for watchOS include Sketch and Photoshop dynamic type guides, layout specifications, app templates, Apple Watch bezels, and other UI materials. An installer for SF Compact, the system typeface for watchOS, is also included. View the watchOS design guidelines.
  • ‎Download apps by Apple, including TestFlight, Beddit (for Model 3.5), Apple Support, and many more.

Google Play: 30 percent standard commission on in-app purchases of digital goods; sales of physical products are exempt. Subscription commission falls to 15 percent after one year.

Galaxy Store: 30 percent standard commission on in-app purchases, but it is reportedly negotiable.

Microsoft Store: 30 percent standard commission on all games, in-game purchases, purchases from business and education stores, or purchases on Windows 8 devices; 15 percent on everything else.

A large portion of people shopping on their phones are doing so via social media platforms like Facebook and Instagram. With hyperfocused marketing, being on both Facebook and Instagram can be crucial to building an online business.

Facebook/Instagram, sales: Collects either 5 percent per shipment of products sold (one order can include multiple shipments if items are mailed separately), or a flat fee of 40 cents for shipments of $8.00 or less. This covers taxes, payment processing fees, and applies to all checkout transactions on both Facebook and Instagram. Facebook is currently waiving the selling fee for all orders shipping through the rest of 2020. Sellers retain all other revenue. Facebook includes this example on its website:

If the first shipment is $10.00 USD, we'll deduct $0.50 for the selling fee.

If the second shipment is $6.00, we'll deduct $0.40 for the flat fee.

TikTok: TikTok is introducing a merchandise shelf for creators in the coming weeks. The merch will be powered by Teespring, and creators will be able to set their own prices on top of the service's fees. A basic T-shirt costs $10 (that's what Teespring will keep), so creators who sell a shirt for $25 will keep $15.

The attention economy and the passion economy have collided in a way that makes monetizing time and fans easier than ever.

Patreon: There are three types of plans creators can enroll in, and each plan comes with a different cut.

  • Basic plan: Patreon takes 5 percent
  • Pro plan: Patreon takes 8 percent
  • Premium plan: Patreon takes 12 percent

The tiers are geared toward different types of creators and businesses. The pro tier lets a creator offer tiered memberships to fans, while the premium tier provides a dedicated contact at Patreon who can provide support.

Then, there are payment processing fees. For creators in the United States, Patreon takes 5 percent plus 10 cents for payments of $3 or less. Payments over $3 result in a 2.9 percent cut plus 30 cents.

OnlyFans: OnlyFans takes 20 percent of subscription fees and other earnings, like tips. Creators can set their subscription fees between $5 and $50 per month.

Substack: 10 percent of subscription fees. Substack, one of the bigger newsletter platforms, lets people choose how much they want to charge per month or year. Substack has a tool to help calculate revenue based on different monthly fee options. (There is also a completely free tier that's great for marketing purposes.)

Twitch: A creator can start making money from ads, subscriptions, and donations once they become a Twitch affiliate, which takes a certain amount of streaming and followers.

Twitch typically takes 50 percent of subscription fees. On top of subscriber fees, streamers also earn ad revenue — usually around $3.50 for every 1,000 views of an ad on their channel. For both subscriptions and advertising, bigger streamers may get better deals.

Twitch also offers streamers a way to be paid via donations using a virtual currency called bits. Twitch takes a 29 percent cut from donations, so for every $1.40 worth of bits a streamer receives, the streamer only keeps $1. Streamers frequently accept donations through third-party payment platforms, too. Twitch doesn't take a cut of these, but the platforms themselves may come with their own deductions for payment processing.

YouTube memberships: YouTube's main form of payment for creators is AdSense. YouTube takes 45 percent of revenue from ads, giving creators 55 percent, according to Variety. YouTube has also started rolling out memberships, however, which are additional monthly plans that run between $1 and $100 in the United States. YouTube takes 30 percent of those membership fees.

Facebook Memberships: Facebook has a couple of membership-type services. There are subscription groups where administrators can charge a fee for people to join. Facebook wasn't taking a cut of membership fees as of 2018; the company didn't respond to a request for comment on whether that's still the case. If people sign up for the groups via iOS or Android, Apple and Google do take a 30 percent cut.

Then there are fan subscriptions, which allow fans to support creators through a subscription/membership service. Facebook normally takes a 30 percent cut each month, but beginning in August 2020, through August 2021, Facebook won't take a cut for transactions made via web browsers. (Apple and Google will take their typical cut on mobile.)

Digital marketplaces for physical goods are at the core of online shopping. Many of us use Amazon on a daily or weekly basis, or peruse eBay at work to keep an eye on the latest auctions. Large businesses can be built on these platforms, but they're complicated to navigate.

Amazon: Amazon is a complicated one. First, businesses can choose between using a professional selling plan, which costs $39.99 a month, or an individual seller's plan, which has no monthly fee. Those on the professional tier do not have to pay a sales fee on items sold, while those on an individual seller's plan pay $1 per sale.

Amazon then takes a commission on each sale, including shipping fees. This fee depends on what the item is, typically ranging from 8 to 20 percent. There's also a $1.80 closing fee for products listed under media categories, including books, DVDs, music, game consoles, game accessories, and more.

Etsy: Etsy charges a small 20-cent fee for people to list each item for sale. Then, for every product sold, Etsy takes a 5 percent transaction fee, and a payment processing fee that's generally between 3 and 4 percent.

eBay: Generally speaking, eBay sellers might pay a small fee to list a product, and then a 10 to 12 percent fee on the sale price.

Fees can vary significantly depending on product category and listing type, though. eBay also offers paid premium store features that can reduce fees. It's a fairly complicated series of options — you can get a sense of some possibilities for paying stores from this chart.

From a single developer to a huge studio, being on Steam or in the PlayStation store is a big deal for distribution. These giant marketplaces are also key businesses for the companies that run them, often meaning steep fees on sales.

Steam: Steam takes 30 percent of all sales made for the first $10 million sold. That cut becomes 25 percent when a developer sells between $10 million and $50 million. For every sale after the first $50 million, Steam only takes a 20 percent cut.

Epic: Epic takes 12 percent of the revenue from all games sold, giving developers 88 percent. Epic CEO Tim Sweeney tweeted that of the 12 percent Epic collects, the company nets about 5 percent as profit.

PlayStation: Sony is reported to take a 30 percent cut from games sold in the PlayStation Store, though the split isn't publicly disclosed.

Xbox: Microsoft takes a 30 percent cut from all games and in-game purchases sold through the console's store under its standard developer agreement.

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With over 2,400 configurable symbols, SF Symbols is designed to integrate seamlessly with San Francisco, the system font for Apple platforms. Each symbol comes in a wide range of weights and scales that automatically align with text labels, and supports Dynamic Type and the Bold Text accessibility feature. You can also export symbols and edit them in vector graphics editing tools to create custom symbols with shared design characteristics and accessibility features.

Download SF Symbols 2

September 22, 2020
macOS 10.15.3 or later (147.6 MB)

Apple Design Resources for iOS include Sketch, Photoshop, and Adobe XD templates, along with comprehensive UI resources that depict the full range of controls, views, and glyphs available to developers using the iOS SDK. These resources help you design apps that match the iOS design language. Icon and glyph production files are preconfigured to automate asset production using Sketch slices or Adobe Generator for Photoshop CC. Color swatches, dynamic type tables, and fonts are also included.

iOS 14 (Beta) Sketch Library

July 29, 2020
iOS 14 (96.1 MB)

iOS 14 (Beta) Download for Sketch

July 29, 2020
iOS 14 (90 MB)

iOS 14 (Beta) Download for Photoshop

July 29, 2020
iOS 14 (917 MB)

iOS 14 (Beta) Download for Adobe XD

October 23, 2020
iOS 14 (149.1 MB)

Add iOS 13 Sketch Library

February 14, 2020 (v33)
iOS 13 (Requires Sketch 58 or greater)

iOS 13 Download for Sketch

February 14, 2020
iOS 13 (58.6 MB)

iOS 13 Download for Photoshop

February 14, 2020
iOS 13 (505.8 MB)

iOS 13 Download for Adobe XD

February 14, 2020
iOS 13 (81.5 MB)

iOS 13 Download for Keynote

Apple Products Affected By China Tariffs

July 29, 2020
iOS 13 (10.9 MB)

To download iOS device frames for use when marketing your app, see App Store Marketing Guidelines.

Apple Design Resources for macOS include Sketch and Photoshop templates for Touch Bar glyphs.

macOS 11 (Beta) Download for Sketch*

July 29, 2020
macOS 10.15 (9.3 MB)
*Only icon production templates updated for macOS 11

macOS 11 (Beta) Download for Photoshop*

August 3, 2020
macOS 10.15 (4.5 MB)
*Only icon production templates updated for macOS 11

macOS 11 (Beta) Download for XD*

October 23, 2020
macOS 10.15 (8.4 MB)
*Only icon production templates updated for macOS 11

Add macOS 10.15 Sketch Library

June 29, 2019
macOS 10.15 (3.4 MB, Requires Sketch 51 or greater)

macOS 10.15 Download for Sketch

June 3, 2019
macOS 10.15 (2.3 MB)

macOS 10.15 Download for Photoshop

June 3, 2019
macOS 10.15 (3.9 MB)

macOS 10.15 Download for Adobe XD

July 29, 2020
macOS 10.15 (4.3 MB)

Apple Design Resources for watchOS include Sketch and Photoshop dynamic type guides, layout specifications, app templates, Apple Watch bezels, and other UI materials. An installer for SF Compact, the system typeface for watchOS, is also included.

Add watchOS Sketch Library

July 29, 2020
watchOS 5 10.14 (3.3 MB, Requires Sketch 51 or greater)

Download for Sketch

July 29, 2020
watchOS 5 (4.3 MB)

Download for Photoshop

July 29, 2020
watchOS 5 (38.9 MB)

Download for Adobe XD

October 23, 2020
watchOS 5 (9 MB)

To download watchOS device frames for use when marketing your app, see App Store Marketing Guidelines.

Apple Design Resources for tvOS include icon and image templates, as well as tools for previewing layered image files and the parallax effect.

Download for Photoshop

July 29, 2020 (1.4 MB)

To download tvOS product imagery for use when marketing your app, see App Store Marketing Guidelines.

Use Parallax Previewer to preview layered Photoshop files, assemble individual image layers from PNG files and preview the parallax effect, or preview layered images exported by the Parallax Exporter plug-in.

Download for macOS

Parallax Previewer requires macOS 10.10.5 or later.

Apple Apps Online

Use the Parallax Exporter plug-in to preview a layered image while working in Adobe Photoshop.

Download for macOS

Requires Adobe Photoshop CC 2015.5 or later and macOS 10.9.0 or later.

Download for Windows

Requires Adobe Photoshop CC 2015.5 or later and Microsoft Windows 7 with Service Pack 1 or later.

Use the Add Apple Watch Face button to enable installing Apple Watch Faces from your iOS app, watchOS app or website. Singer 247 sewing machine repair manual.

Use the AirPlay glyph when referring to AirPlay in setup or instructional text within your app.

Use the AR glyph and AR badges to indicate and launch AR experiences in your app's UI.

The Apple Design Resources for CarPlay apps include Sketch and Photoshop type tables, as well as fonts.

Download for Photoshop

July 29, 2020 (1.4 MB)

Use the provided Game Center icons when linking to the Game Center dashboard within your game. Use the provided glyphs when linking directly to leaderboard, achievement, and profile sections of the dashboard.

Use the Apple Health icon in your app that supports HealthKit.

Use the HomeKit glyph when referring to HomeKit in setup or instructional text within your app.

Use the provided Apple logos to design Sign in with Apple buttons that use left-aligned logos or that display a logo only.

Marketing Imagery

A variety of imagery is available for use when marketing your app. Follow all usage guidelines.

Copyclip 2 9 9 1 – clipboard manager. iOS, macOS, tvOS, watchOS

Apple Product Images

Apple Products App Download

Includes device frames.

Apple News

Apple App Store Search Apps

Apple Pay

Music, iTunes, and Podcasts

Wallet

Other

Licensing and Trademark Imagery

Includes device and technology icons.





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